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Automotive Social Media Awards

2011 marks the first year that we recognize products and services that help dealers with their social media engagement. We use the phrase Social Media to describe the various digital assets that consumers see prior to directly contacting a dealership.

Google author Jim Lecinski coined the phrase Zero Moment of Truth to describe the online consumer engagement behavior prior to walking into a dealership, calling, or submitting a lead.

Prominent ZMOT influencers include Facebook, Google Places, Autotrader.com, Edmunds.com, Cars.com, KBB.com, Ebay Motors, and more focused assets like dealership blogs and videos.

Managing a dealer’s online reputation is one of the key influencers during the ZMOT and Google Places plays a big roll in consolidating reviews from multiple sources. Dealers can get overwhelmed with the amount of data that is being generated online that refer to their dealership.

Automated tools that help dealers manage their ZMOT assets and well as provide alerts when consumers are talking about their dealership are becoming a critical part of online marketing.

Automotive Social Media Award Winners

The 2011 ASMA recipients are broken out into two categories:

• Vendor Solutions
• Industry Best Practices

As more dealers understand the importance of Zero Moment of Truth (ZMOT) engagement, we hope that future ASMA awards will give dealers an opportunity to learn about the best companies and practices in Social Media.