Welcome

The Automotive Search Marketing Architecture (ASMA) report is a study underwritten by PCG Digital Marketing.  Applications for the 2010 ASMA awards are now available.

Automotive website design companies can call Carrie Hemphill at 732.450.8200 to request the application and data entry forms via email.

Important Deadlines Announced

This year, companies interested in participating in the 2010 ASMA Awards must complete the application by August 2, 2010.  The completed ASMA data form with all survey data completed is due by August 27, 2010.

The 2010 ASMA will be expanded to include survey data for mobile applications, chat, video technology and iPad applications. The 2010 study results will be announced at the 9th Digital Dealer Conference which will be held in Las Vegas from October 12-14th.

A special ceremony for the award winners will be conducted during the conference luncheon sponsored by PCG Digital Marketing.

About The ASMA Awards

The ASMA study seeks to assist car dealers with evaluating automotive website platforms and integrated search marketing tools.  The 2010 ASMA Awards will include a comprehensive grid of website features, tools and architecture of all vendors.  The report is the industry’s only comprehensive comparison of automotive digital marketing website technology.

The questionnaire for the 2010 ASMA Awards is more detailed than the previous year to enable a rich feature comparison grid for car dealers looking for a website provider.  The report will not be reviewing website operational details like CRM system effectiveness, email delivery or design, chat utilization, etc.  The ASMA vendor grid will include if these technologies are offered by each vendor.

Each year, over 60 automotive website platforms are reviewed for SEO compliance and Internet Marketing effectiveness.  Last year only 35 were included in the ASMA report and only a fraction receive an ASMA award for excellence.

All of the platforms we reviewed were notified and given the opportunity to submit their most recent examples of technology for the study.  Some companies listed in the study elect not to engage or respond to the questionnaires.

Some companies in our study may not have received our questionnaires.  Attempts are made to contact each vendor by email and phone to make the study data complete.  Automotive website providers are not required to participate in the questionnaires.

The ASMA study is constantly evolving to evaluate the needs and criteria of an ever-changing Internet atmosphere.  We continue to add new criteria to the study in order to effectively evaluate automotive website platforms and measure their ability to enhance a dealer’s search marketing experience.

Industry Leaders Leverage the ASMA Awards

The recipients of the 2009 ASMA have actively engaged the automotive industry with the findings from the ASMA report.  Here are very pleased to see the national coverage that the ASMA awards has gained.  Here are a few example of the ASMA awards being promoted by the 2009 winners.

Dealer.com Home Page

DealerFire Home Page Link

DealerTrend Home Page