For the first time, this year’s 4^th annual Automotive Website Awards ceremony recognized the leading products and services that help dealerships with their social media engagement.  PCG Digital Marketing handed out the Automotive Social Media Awards (ASMA) at a ceremony at Caesars Palace in Las Vegas just prior to the DrivingSales Executive Summit.

The 2011 ASMAs are broken out into three categories:

• Vendor Solutions
• Industry Best Practices
• Industry Leadership

2011 ASMA Winners

• Dealer.com (Best Social Media Software)
• Brickell Honda (Best Online Reputation Management)
• Lebanon Ford Lincoln Mercury (Best Facebook Engagement)
• Scott Monty, Ford Motor Company (Automotive Social Media Leadership)

The 4^th annual Automotive Website Awards (AWA) are created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies.  For 2011, PCG Digital Marketing recognized the industry’s best website platforms across five different categories: design, technology, search marketing, mobile websites and mobile applications.

The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools.  The 2011 AWA study included a review of over 50 automotive website providers.

This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design, technology, social media and mobile applications. The report is the industry’s reference guide for the best in automotive website technology, design and marketing.

Dealers can purchase the 160 page buyer’s guide to help them with their purchasing decisions in the year ahead by visiting the official AWA website.