PCG Digital Marketing has announced that Brickell Honda is a 2011 Automotive Social Media Award (ASMA) winner.  One of only four companies to receive an ASMA, Brickell Honda took home the award for Best Online Reputation Management during the Automotive Website Awards ceremony on October 7^th at Caesars Palace in Las Vegas.

The team from Brickell Honda accepts their 2011 ASMA

Over 80% of consumers surveyed by Google stated that online reviews, during the ZMOT shopping period, influence their choice where they purchase a product or service.  When consumers in the Miami market shop for a Honda or want to service their car, it is clear who is focused on customer service and satisfaction.

Brickell Honda Takes Bold Steps to Dominate Google Places Reviews

Brickell Honda is one of the first dealers in the country to recognize the importance of posting reviews directly on Google Places. In Miami, the Google Places page for Brickell Honda is displayed over 40,000 a month. This fact was not lost on Brickell Honda as their team took bold steps to ask their customers to post reviews about their experience at Brickell.

The 2011 Automotive Social Media Awards were presented at the Automotive Website Awards (AWA) ceremony.  2011 marked the first year that the AWA study team recognized the products and services that help dealers with their social media engagement.

About the Automotive Website Awards

The 4^th annual Automotive Website Awards (AWA) are created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies.  For 2011, PCG Digital Marketing recognized the industry’s best website platforms across five different categories: design, technology, search marketing, mobile websites and mobile applications.

The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools.  The 2011 AWA study included a review of over 50 automotive website providers.

This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design, technology, social media and mobile applications. The report is the industry’s reference guide for the best in automotive website technology, design and marketing.

Dealers can purchase the 160 page buyer’s guide to help them with their purchasing decisions in the year ahead by visiting the official AWA website.

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