PCG Digital Marketing expanded the 2010 Automotive Website Awards (AWA) to include three design awards.  The AWA for Design will select the best designed car dealer website, automotive manufacturer website, and a third party automotive advertising website.

PCG Digital Marketing has invited members of the design industry to participate in the judging process which will enhance the automotive website review process.  PCG Digital Marketing is proud to welcome Steven Mautone and Michael D. Arsenault to the review panel for the 2010 AWA Design awards.

Steven Mautone is a front-end Web developer and production manager with a passion for mobile computing. He holds a Bachelors of Business Administration from the Medoza College of Business at the University of Notre Dame as well as a Masters of Science in Management Information Technology from Indiana University, specializing in Web Content Management Systems.

Steven has previously worked in the Digital Media departments for BBC America and Showtime Networks in New York City, and is now the owner of inverted® Web, a Web development and interactive marketing firm located in Miami. Steven currently teaches Web Design and Multimedia Design in the School of Communication at the University of Miami.

With a background in information management and system design, Steven’s vision for Web development focuses on a strong content strategy with consistent information architecture and interface design.

Michael D. Arsenault

Michael D. Arsenault is the Chairperson of Graphics Design at the Digital Media Arts College located in Boca Raton, Florida. 

Michael is responsible for the supervision and maintenance of all faculty members in his departments and also maintaining and developing of the Graphic Design (MFA, BFA), Advertising Design (BFA), Foundations curriculums (BFA), and all Professional Certificate Programs.

2010 AWA Awards Presentation

The 2010 AWA awards presentation is scheduled for Tuesday morning, October 12, 2010 at 8:00 am at the Mirage Hotel in Las Vegas.  Tickets for the awards presentation can be purchased by contacting Carrie Hemphill at PCG Digital Marketing at 732.450.8200 extension 2.

For additional information on the 2010 Automotive Website Awards at http://www.automotivewebsiteawards.com

The 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), is the automotive industry’s premier recognition for automotive website providers.  Applications are now available to automotive website design companies to submit their technology for review.   The annual ASMA study recognizes the best automotive website platforms for automotive digital marketing visibility and strength.

Automotive website companies or their automotive advertising agencies are encouraged to contact Carrie Hemphill, ASMA Award Coordinator, to request the application and data entry forms via email.

ASMA Application Deadline: August 2nd

Participants in the 2010 ASMA Awards must submit their application by August 2, 2010.  This deadline is for all companies that plan to particpate and submit their technology and questionnaire.

The completed ASMA data form with all survey data completed is due by August 27, 2010.  The 2010 ASMA will be expanded to include survey data for mobile applications, chat, video technology and iPad applications.

The 2010 study results will be announced at the 9th Digital Dealer Conference which will be held in Las Vegas from October 12-14th.  A special ceremony for the award winners will be conducted during the conference luncheon sponsored by PCG Digital Marketing.  

In 2009, nine companies out of the 35 included in the study received ASMA awards.   The award is the most prestigious industry award for website design companies.  

2010 ASMA Awards

The ASMA study seeks to assist car dealers with evaluating automotive website platforms and integrated marketing tools.  The 2010 ASMA Awards will include a comprehensive grid of website features, tools and architecture of all vendors.  The report is the industry’s only comprehensive comparison of automotive digital marketing website technology.

Each year, over 50 automotive website platforms are considers for Automotive SEO compliance, data integration, user interface, and search marketing visibility.  in 2009, only 35 were included in the ASMA report and only a fraction receive an ASMA award for excellence.

All of the companies included in the annual study are given the opportunity to submit their most recent examples of technology for review.  This year, the participants can also elect to conduct a two hour presentation of their website and marketing technology to the ASMA review team.

2009 Winner Spotlight – Dealer.com

One of the dual award winners in 2009 was Dealer.com.  Dean Evans from Dealer.com and Brian Pasch, CEO of PCG Digital Marketing, are photographed during the awards presentation.

For additional information on the 2010 ASMA Awards, contact:

Carrie Hemphill
ASMA Coordinator
PCG Digital Marketing
732.450.8200

http://www.asmaawards.org/